Last edited by Dougrel
Tuesday, November 24, 2020 | History

3 edition of Making marketing happen found in the catalog.

Making marketing happen

Smith, Brian D. BSc (Hons)

Making marketing happen

how great companies make strategic planning work for them

by Smith, Brian D. BSc (Hons)

  • 280 Want to read
  • 6 Currently reading

Published by Elsevier/Butterworth-Heinemann in Oxford, Boston .
Written in English

    Subjects:
  • Marketing -- Management,
  • Marketing -- Planning,
  • Strategic planning

  • Edition Notes

    Includes bibliographical references (p. [360]-370) and index.

    StatementBrian D. Smith.
    Classifications
    LC ClassificationsHF5415.13 .S595 2005
    The Physical Object
    Paginationxvi, 377 p. :
    Number of Pages377
    ID Numbers
    Open LibraryOL3480388M
    LC Control Number2005924634


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